How Embassy Suites Adapts to Different Markets

Bonnie Campagnuolo, Global Brand Head at Embassy Suites by Hilton, sat down with Glenn on the rooftop of the Asheville property to explain how the brand is winning in the all-suites category — and why developers keep choosing it.

The brand's "kit of parts" approach gives developers real flexibility. Build 150 keys in a small market or 500 keys in Nashville. Beach resort or urban downtown. Every property adapts to local demand while preserving the elements that made Embassy Suites Embassy Suites: two-room suites, breakfast omelets, evening reception. The Asheville rooftop, which is Michelin-recommended and busy seven nights a week, is one example of what the kit of parts makes possible.

Where the brand is really evolving: food and beverage. Once an amenity, now a profitability engine. Rooftop restaurants, elevated meetings and events catering, and full-service dining give developers a first step into full-service without full-service complexity. That's why the pipeline is holding in a difficult development environment — with new properties opening across the U.S. and internationally in Africa, Doha, Dubai, Las Vegas, and Phoenix.

And when Glenn asked what makes it all work? Not the buildings. Not the corporate strategy. The general managers.

Visit embassysuites.com.

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