In IP, getting the language wrong isn't a quality issue but a legal one.
James Lacey, CEO of Protect at RWS, joins our latest Cultural Intelligence Podcast episode to talk about something that rarely makes it into conversations about IP strategy: context.
Not just the legal context of a jurisdiction, but the full lifecycle context of a portfolio; where every decision, every filing, every ownership update is connected to what came before and what comes next.
A Chief IP Counsel James met in Taiwan put it simply: IP is too often seen as a cost centre managing legal rights. The shift is towards treating it as a value centre managing strategic assets. That reframe changes everything, including how you think about where AI fits in.
The human in the loop isn't a safety net. It's the whole architecture.
