AI has handed marketers speed and scale they've never had before. But is this really a differentiator when everyone has access to the same models?
Emma Fisher, VP of Marketing at RWS, and Sal Mohammed, Head of Answer Engine Optimization (AEO) at LangSync and former Googler, join our latest Cultural Intelligence podcast episode to explore what modern marketing looks like in the age of AI – and why the best campaigns have very little to do with how fast you can generate content.
From "we're all on a rocket ship with no way to get off" to the CMO's evolving role as orchestrator, warrior, and tastemaker (curious yet?), just make sure you buckle up. Emma and Sal dig into the rise of AEO, what it means for brand visibility as search shifts to generative AI, and how Cultural Intelligence shapes whether your content gets surfaced… or ignored.
You'll also learn why relevance, resonance and trust are the only valid metrics when everyone is publishing at the same speed, and why too many content leaders are still measuring success against the wrong scorecard.
If you’re interested in learning more about the ‘Content Unlocked’ report, you can find it here: [https://www.rws.com/about/content-unlocked/lp/ ](https://www.rws.com/about/content-unlocked/lp/)
