As the state of the economy looks shakier by the day, Allison Braley head of marketing at Bain Capital Ventures gives founders critical advice on where to spend their marketing dollars. She explains the value earned media, and how to balance spend on brand and product.
It's a whole new world and although there's plenty of cash for early stage founders, late stage founders are feeling the crunch as VCs prioritize earlier profitabaility and low burn. Braley explaind the new marcom flywheel and where to focus as a founder.
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