Has earned media lost its luster? Eleanor Hawkins of Axios Communicators challenges norms.

Many founders or CEOs dreams of a big, earned media hit in The New York Times or The Wall Street Journal. But are these big wins really the best target for outbound communications? That depends, says Eleanor Hawkins who leads the Axios Communicators newsletter.

Hawkins covers communications trends, future uses of AI in marketing communications, and explains why smaller networks and niche audiences may be a better choice for your overall marketing strategy. If you're in marketing or communications and want to make your operation more efficient, listen!

See the full show notes here: https://justinkbrady.com/eleanor-hawkins