When Bose discontinued its cult-favorite Sleepbuds in 2020, a passionate cohort of users was left in the lurch. For many, these earplug/headphone hybrid weren't a gadget—they were a nightly lifeline. Charlie Taylor, Co-Founder of Ozlo shares why he left Bose to co-found Ozlo, and how they quickly gained key relationships, and found immediate traction growing a new Sleep ecosystem.
Taylor explains why focus matters, how saying "no" to big opportunities leads to more revenue, and how they immediately found acceptance amongst major media despite having no relationships or company history.
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