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Is Rewarding AI Spend the Dumbest Idea Ever?

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Last year, an IT leader told his C-suite the only thing he could guarantee about their new AI tooling was that they'd change their minds within six months. It took three. Now it's budget season again, and boards are demanding AI savings yesterday. Jim Daniel, Senior Vice President of Enterprise IT and Business Operations at Smarsh, argues that pressure is exactly why so many enterprises are deploying AI without governing it, and why so much of the output is slop rather than value. At Dreamforce, we unpack why the model is no longer the limiting factor, how a switch to usage-based pricing changed who gets access, why vendors quietly switching on AI is the governance gap nobody budgets for, and why he's relieved he no longer owns security. If your AI spend is climbing faster than your confidence in what it returns, press play.


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