The software market is in turmoil. SaaS growth is decelerating, stock prices are tanking, and everyone's blaming AI. But the real story is more complicated. Most SaaS companies built pricing models that only worked during a specific economic moment: cheap capital, aggressive expansion, customers who renewed automatically.
In this talk, Emanuel Martonca, Pricing Engineer & Founder of Soft Fight, dives into the debate of, with all these changes, what to do now.

Key topics

  • The impact of AI on SaaS business models
  • The limitations of traditional pricing strategies
  • How to develop adaptive pricing models
  • The influence of competition and positioning in pricing
  • The importance of value metrics and usage-based pricing

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