In this talk, Surbhi Marwah, VP of Retail and Revenue at Finnair, explores what it means to remain hands-on by choice, not by controlling details, but by staying deeply connected to the craft of building products.
Drawing on experiences from scaling platform businesses, she reflects on how product leaders can rethink traditional ideas of power, impact, and leadership identity in an AI-accelerated world. Because when technology moves faster than ever, staying close to the work is often what keeps leadership grounded and decisions meaningful.
Key topics
Hands-on leadership as a strategic choice
The importance of fixing foundational systems before building new features
Using engagement metrics to drive business value
Aligning stakeholder incentives for better product outcomes
The role of infrastructure and content creation in customer experience
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