In this episode of #MediaSnack, Tom and David dissect the evolving role of marketing procurement during global agency reviews. As Media Palooza accelerates, modern procurement leaders are stepping away from 2015-era unit-cost slashing to become strategic architects of agency operating design.
We explore why aggressive price-beating backfires by forcing holding companies to hide margins in principal media markups and opaque ad-tech fees. Learn how smart procurement directors partner with CMOs to build performance-linked commercial frameworks that balance fee transparency, performance bonuses, agency margin health, and AI automation for long-term growth.
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