In this episode of #MediaSnack, I sit down with Dave Kersey, VP and Global Head of Media at SharkNinja. We dive into his journey through the media landscape, discussing how he transitioned from agency roles to brand leadership, and the importance of leveraging media as a strategic investment rather than just a buying function. Dave shares insights on operational excellence, audience activation, and the power of embracing ambiguity in the fast-paced media world. He emphasizes the need for a balanced approach in media strategy, focusing on connecting with consumers in meaningful ways. Join us as we explore how innovation and a passion for media can drive business growth and success in today's dynamic environment.
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