What if you could test a product idea before buying inventory? Learn new launch tools, AI-powered storefronts, and an overlooked ad mistake that could be costing you sales.
What does it take to give a new Amazon product a better chance of succeeding? Recorded at Amazon Accelerate, Bradley Sutton speaks with Ami Pandya from Amazon’s New Product Success team about two decisions sellers often underestimate: validating demand before buying inventory and building momentum after launch. Ami explains why confidence in an idea is no substitute for customer data, and why the first 90 days call for active attention to traffic, reviews, and early sales signals.
Ami walks through updates to Product Opportunity Explorer, including insights into unmet demand and Validate Your Product Idea. Sellers can enter a proposed product’s price and features, compare it with leading products, examine customer feedback, and refine the concept before manufacturing. She also discusses an announced AI-powered launch playbook designed to recommend actions for each product, plus FBA New Selection Program incentives that may help eligible sellers manage launch costs.
Bradley then sits down with Angie Mosqueda, who runs the Amazon business for Stardust Spill Products. Angie shares how newer Brand Store tools could help her show business buyers multipacks while giving first-time shoppers more introductory content. When she checked her Store analytics, she found another opportunity: her advertising was not sending Sponsored Brands traffic directly to the storefront.
After bringing advertising in-house, Angie had to sort through hundreds of campaigns left by previous agencies. She now uses AI with her Amazon and Helium 10 accounts to review performance, research keywords, adjust bids, and identify wasted spend. Her experience offers a practical reminder: a strong product launch is only the beginning. Keep checking what shoppers see, where your ads take them, and what the numbers say to do next.
In episode 562 of the AM/PM Podcast, Bradley, Ami, and Angie discuss:
- 00:00 - Introduction
- 02:27 - Ami Introduces Amazon’s New Product Success Team
- 05:10 - Product Market Fit and the First 90 Days
- 08:15 - Finding Unmet Demand With Product Opportunity Explorer
- 11:51 - Validate Your Product Idea Before Manufacturing
- 14:11 - Building a Product-Specific Launch Plan
- 17:04 - FBA New Selection Program Incentives
- 20:04 - Amazon’s Vision for an AI-Powered Launch Assistant
- 23:06 - Angie’s Amazon Business and Advertising Journey
- 24:53 - Customizing Brand Stores for Different Shoppers
- 31:56 - Bringing Advertising In-House
- 34:40 - Using AI to Find Wasted Ad Spend
