Is your Amazon listing leaving sales behind? Learn how to uncover missing keywords, analyze competitors, use AI, and optimize your listing for stronger rankings, ads, and Q4 sales this year.
Is your Amazon listing truly optimized, or are missing keywords quietly costing you traffic and sales? In this episode, Bradley Sutton walks through a complete Amazon listing audit designed to help sellers prepare for Q4 and beyond. Using an underperforming handwriting workbook as a real-world example, he reveals how to identify the right competitors, uncover valuable keyword opportunities, and determine exactly where an existing listing is falling short.
Bradley demonstrates how to build a comprehensive keyword bank using Amazon Brand Analytics, Search Query Performance, Cerebro, historical rankings, and competitors’ sponsored placements. He also explains how to narrow hundreds of results into the 20 to 30 phrases that matter most based on sales history, search volume, competitive performance, and relevance. By incorporating these phrases naturally, sellers can improve how Amazon understands their products and increase their potential to rank organically and perform better in advertising.
The episode also explores how Helium 10’s MCP, tools, and the AI Agent can accelerate listing optimization. Bradley uses Listing Builder’s AI workflow to generate a stronger title, bullet points, item highlights, and product description, significantly improving the listing’s keyword coverage and competitive score. He also shares ways to use customer reviews, TikTok Shop Review Insights, and common Alexa shopping questions to ensure the copy addresses the benefits and concerns shoppers care about most.
Whether you manage one important product or dozens of listings, this workflow provides a clear path toward stronger optimization. AI can make the process faster, but the biggest results come from combining technology with thoughtful competitor selection, reliable keyword data, and human judgment. Audit your listings now, uncover the opportunities you have been missing, and give your products a stronger foundation for lasting growth.
In episode 556 of the AM/PM Podcast, Bradley talks about:
- 00:00 - Introduction
- 00:40 - Auditing An Existing Amazon Listing
- 01:58 - The Underperforming Product Case Study
- 02:25 - How To Identify The Right Competitors
- 05:27 - Setting Up An Existing Listing In Listing Builder
- 07:56 - Finding Proven Keywords With Amazon Data
- 10:46 - Discovering Lower-Competition Keyword Opportunities
- 11:20 - Using Historical Keyword Rankings
- 12:51 - Building A Keyword Pack With Helium 10 MCP
- 14:02 - Narrowing Down Hundreds Of Keywords
- 16:41 - Measuring The Existing Listing’s Keyword Coverage
- 18:37 - Rebuilding The Listing With AI
- 19:39 - Using Reviews And Alexa Questions To Improve Copy
- 22:47 - Reviewing The AI-Generated Listing And SEO Score
- 25:06 - Listing Builder Versus Helium 10 MCP
- 27:00 - The Complete Listing Optimization Process
