The deadline for Amazon title updates is fast approaching. Walmart announces negative targeting, and AI images must now be tagged in the metadata.
We’re back with another episode of the Weekly Buzz with Helium 10’s Manager of Education and Strategy, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.
Amazon Seller Central News: Updates to improve your product titles begin on July 27
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHV0NZOTdDTktSR0pHQzlW
Helium 10’s New Bulk Optimize Titles feature inside the Listing Builder tool lets sellers quickly generate, review, and sync updated Amazon titles and item highlights across multiple listings. It also helps preserve important keywords that Amazon’s automated suggestions may remove.
Watch Bradley’s full step-by-step training at http://h10.me/bulktitles
Walmart is launching negative keyword targeting for all Sponsored Products advertisers on July 29, giving sellers more control over irrelevant search terms, ad spend, and campaign performance.
Amazon Seller Central News: Add to existing variation families from the Add Products page
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHWUpSM0Q3SkVBNFpMVkE5
Amazon Ads News: Brand+ and Performance+ expand AI, keep advertiser control
https://advertising.amazon.com/en-us/resources/whats-new/brand-plus-and-performance-plus-expand-ai/
Amazon Seller Central News: You must now tag AI-generated people in listings and A+ content
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHR0Y1MkJCWkdGSjgyR0oy
Amazon MCF Discount for TikTok Shop Orders
Amazon Multi-Channel Fulfillment is offering 35% off standard and expedited fulfillment rates for eligible U.S. TikTok Shop orders for 12 months. Sellers can also connect MCF to TikTok Shop through Helium 10 to streamline fulfillment and manage inventory more efficiently.
Lastly, Amazon Multi-Channel Fulfillment is offering 35% off standard and expedited rates for eligible U.S. TikTok Shop orders for the next 12 months. Learn more at http://h10.me/accelerate and use coupon code heliumsellerscomp
In episode 539 of the AM/PM Podcast and Weekly Buzz, Carrie covers:
- 00:00 - Introduction
- 00:43 - New Amazon Title Requirement Deadline Approaching
- 02:14 - New Feature Alert Bulk Upload Titles and Item Highlights
- 05:30 - Walmart Announces Negative Targeting
- 07:00 - Now You can Easily Add to Existing Variations
- 08:14 - 10 New Brand+ and Performance+ Ads Capabilities
- 09:42 - How to Find the Country of Origin of Amazon Sellers
- 11:41 - You Must Now Tag AI Generated Images in Metadata
- 13:25 - Amazon MCF Discount for TikTok Shop Orders
- 14:42 - Don't forget to sign up for Amazon Accelerate and Seller Cafe
