#534 - Prime Day Winners, New Seller Security & Review Policy Changes | Weekly Buzz 7/2/26

The full four-day Prime Day event results are in, Seller Central is becoming more secure, and TikTok Shop updates its incentivized review policy.

We’re back with another episode of the Weekly Buzz with Helium 10’s Manager of Education and Strategy, Carrie. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Amazon’s Prime Day drives online sales in the US up 9.3% https://www.retaildive.com/news/amazon-prime-day-online-us-sales-numbers-grow-2026/823973/

Amazon Prime Day Live Tracker 2026 by Numerator https://www.numerator.com/prime-day/ New Claude Skill by Helium 10 https://pages.helium10.com/kwskillopt?utm_source=carrie&utm_medium=social&utm_campaign=keyword_skill Passkeys coming to Amazon Seller Central in July https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHR0FUOTRBWlVaWkVTQTQ4 TikTok Shop Incentives Review Policy Update https://seller-us.tiktok.com/university/essay?knowledge_id=4451321470682882&lang=en New business hour delivery requirement for seller-fulfilled shipments https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHOU1VTVdMTURLWjRNWFlC

In episode 534 of the AM/PM Podcast and Weekly Buzz, Carrie covers:

• 00:00 - Introduction
• 00:44 - Prime Day 4 Day Event Results are In
• 04:23 - New Claude Skill by Helium 10
• 06:16 - Passkeys Coming to Seller Central
• 08:22 - TikTok Shop Incentives Review Policy Update
• 10:19 - Amazon Review Download Hack Using TikTok Shop
• 11:47 - New Business Hour Delivery Required for Seller Fulfilled Shipments