Running Pricing Experiments with Marc Boscher of Unito

In this episode of the SaaS Open Mic we discuss:

• How initial pricing models can be challenging and ultimately need to change
• Reaching price to value alignment
• Making the final decision to switch to a different pricing model
• The three dimensions of pricing experimentation and when to apply A/B testing
• The metrics that SaaS businesses need to keep an eye on during pricing experiments