How to apply the Jobs to Be Done framework to pricing strategy
Pricing experiments to test for price sensitivity
90% of growth comes from 10% of the activities
Matt has worked with dozens of startups and scaleups in his time at 500 Startups and Startup Core Strengths. A challenge that every company must face at some point is optimizing pricing or setting a price for a new product or feature. Matt shares his perspective on establishing and optimizing pricing using the Jobs to Be Done framework.
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