EP346 - Victoria's Secret & Co. EVP Digital, Brian Seewald

Recorded live at NRF Nexus, Brian Seewald joins Jason and Scot to talk through the digital side of the Victoria's Secret turnaround. Brian traces his path from a May Company buying-office trainee to running e-commerce at The Limited in 2007 ("I don't know if this internet thing is gonna work"), then digs into what conversion rate even means when traffic quality varies wildly by channel, why the VS and PINK apps punch above their weight, and how PINK Wednesday Drops went from a small hack to a real part of the business.

He and Jason get into why no digital bra-fitting tool, quizzes, body scanning, virtual try-on, has replaced the in-store experience, and Brian lays out the AI and agentic commerce work: Google's UCP, TikTok Shop, an AI assistant on bra PDPs, and the unglamorous PIM and content foundation that has to come first. "We don't want a solution looking for a problem."

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Join your hosts Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of ReFiBuy.AI and Co-Founder of ChannelAdvisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.