Recorded live at the RetailClub AI Festival in Huntington Beach, Jason and Scot sit down with Kristi Carlson, VP of Digital Technology at Kendra Scott, and Chris Hardisty, who leads the brand's e-commerce business. Kristi is a 25-year Austinite who came to Kendra Scott from Whole Foods. Chris is an old friend of the show from their shop.org board days.

The conversation covers what's next for a founder-led brand with 165 stores, including the Western-inspired Yellow Rose by Kendra Scott concept and its new Nashville store with a bar and restaurant inside. They dig into the hardest problem in jewelry e-commerce: recreating the sparkle, the lighting, the Color Bar, and the energy of store associates on a screen. They also talk about why sharing the stories behind Kendra's designs matters for customers and for LLMs, and how years of work on data quality set the team up for AI.

A standout number: virtual try-on now covers about 94% of Kendra Scott's products online. Kristi also explains how her team built RFM segmentation and affinity models more than three years ago, which gave them a real head start now that tools like ChatGPT put that data in everyone's hands. And yes, Kendra is taking Mark Cuban's seat on Shark Tank.

Enjoy the show.

http://jasonandscot.com

Join your hosts Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of ReFiBuy.AI and Co-Founder of ChannelAdvisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.

 

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