E646: From Garage to Shark Tank - The Story of Bucket Golf - The Ecomcrew Ecommerce Podcast | Lyssna här

Dave interviews Tyler Simmons, the CEO of Bucket Golf and how he turned a DIY backyard game into an eight-figure business that caught the attention of Shark Tank. He covers his initial setup struggles, how he evolved the business through his marketing strategies, and how he persisted through it all.

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Timestamps

00:00 - Introduction
02:29 - What Bucket Golf is and how the business started
04:07 - Turning a homemade into a scalable product
04:48 - Learning from initial manufacturing failures
06:37 - BucketGolf's first attempt to sell online and early marketing channels
08:11 - Why the game did so well and resonated with customers
09:43 - Partnering with Chinese suppliers and MOQs
11:33 - How Tyler built his supplier relationships
14:13 - Bucket Golf's approach to marketing
16:30 - How Bucket Golf evolved their ad strategies
19:14 - How Bucket Golf appeared on Shark Tank after years of applying
23:23 - Tips on how to get picked for the final selection
24:41 - How Shark Tank grew Bucket Golf's revenue
27:23 - Managing inventory and stock during the airing season
28:51 - Projections vs. actual sales bump from Shark Tank
30:16 - Cash flow and inventory challenges during holiday peak
31:00 - Building win-win partnerships overseas
36:36 - Bucket Golf's deal with Mark Cuban
44:37 - Success with TikTok shops and advertising insights
45:22 - Strategies for maintaining profitability on TikTok Shop
48:28 - Expanding into Canadian retail stores and overall distribution
50:07 - How to connect with Bucket Golf and Tyler Simmons

Resources & Links

Connect with Tyler Simmons

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