Dave dives into the latest strategies for Amazon listing image optimization, A/B testing, and AI-driven Amazon listing images with Michael Shackleford, a former EcomCrew Premium member and SaaS owner. They share what they've learned works best on Amazon. 

Timestamps

  • 00:00 - Introduction and Michael's e-commerce journey from poker to Amazon seller
  • 00:18 - How poker shares mental models with online selling
  • 00:56 - The risk and reward in gambling versus Amazon
  • 2:20 - The importance of AI in Amazon image creation in 2026
  • 2:29 - Do's and don'ts for Amazon main gallery images today
  • 3:08 - How to test variations of main images effectively
  • 3:37 - Creative ideas for image variations: packaging, lifestyle, environment
  • 4:59 - Flexibility in Amazon's white background rule and embellishments
  • 6:29 - Optimal image resolution and size considerations
  • 7:10 - Mobile optimization and best practices
  • 8:14 - The effectiveness of Amazon Manage My Experiments vs. third-party polling tools
  • 9:16 - Strategies for high-ticket product testing with limited traffic
  • 10:37 - Manual image switching schedule for more reliable tests
  • 12:11 - Using PPC data to measure image performance
  • 13:20 - The versatility of Prolific for custom surveys
  • 14:08 - Secondary images: core types and customer objection handling
  • 15:45 - Designing mobile-friendly, visual answer images
  • 17:09 - Diminishing returns of lower-positioned listing images
  • 19:09 - Image order placement for maximum impact
  • 20:10 - Avoiding poor-quality images 
  • 21:14 - Tips for avoiding AI-generated "slop"
  • 22:10 - The myth of JSON prompts
  • 23:58 - Crafting effective prompts for product scenes
  • 25:00 - Why reference images are important 
  • 26:32 - Issues with AI-generated images 
  • 28:53 - Ensuring realistic human figures
  • 30:45 - Photoshop's new AI capabilities
  • 31:26 - Introduction to generupt.com
  • 34:10 - Gathering market data with extensions
  • 37:11 - Staying ahead in Amazon

Resources & Links

Rss Apple Podcaster
Podden och tillhörande omslagsbild på den här sidan tillhör Mike Jackness and Dave Bryant | eCommerce, Shopify, and Amazon FBA Experts. Innehållet i podden är skapat av Mike Jackness and Dave Bryant | eCommerce, Shopify, and Amazon FBA Experts och inte av, eller tillsammans med, Poddtoppen.