How This Gym's Content System Generates 140 Leads a Month

Use our AI-powered Instagram audit to identify the biggest gaps in your gym’s social media and generate more leads: https://gymig.com/

Isaac Morgado’s gym content system generates 140+ leads per month.

In this episode of “Run a Profitable Gym,” John Franklin sits down with Isaac to break down his exact Monday-morning process for batching a full week of lead-generating content.

Isaac explains why he shifted away from trend-chasing reels toward value-based, saveable content, and he reveals the main content buckets he rotates through.

He also shares how his personal brand is starting to outperform the gym page, and how paid ads (including a surprisingly cheap Hyrox campaign) work alongside organic content to build trust before someone ever fills out a form.

Tune in to get a simple framework for turning one piece of long-form content into a week’s worth of leads-generating posts.

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0:00 - The content system behind 140 gym leads a month

0:59 - What a high-performing content system actually looks like

3:00 - Plan a full week of content in 90 minutes

6:29 - Create content people actually save and share

8:34 - Free AI Instagram audit for gym owners

8:50 - Why valuable content beats viral content

15:03 - Turn one podcast into weeks of content

20:21 - Which marketing channels deserve your time

24:10 - How paid ads and organic content work together

28:29 - Where struggling gym owners should start