Braeden Cordts bought a struggling gym with $300,000 in debt, no marketing knowledge and everyone telling him it wouldn’t work.
Today on “Run a Profitable Gym,” Two-Brain CEO John Franklin sits down with Braeden, who was just certified as a net-worth millionaire.
They talk about Braeden’s five-year journey from a 28-member gym losing money to a 230-member gym generating over $55,000 every month.
Braden opens up about a rough stretch in college and how finding CrossFit—and eventually buying a gym—changed his trajectory.
He breaks down the order of operations that got his gym to where it is today:
- A year of consuming free content before he could afford mentorship - Putting real systems in place - Pouring into his team and promoting his first full-time coach - Building out personal training and semi-private as major revenue streams
He also opens up about how mentorship gave him clarity on his finances outside the gym—turning two accidental rental properties into a real wealth-building strategy, diversifying into syndications and buying into another gym.
If you’re a gym owner in the thick of it right now wondering if any of this is actually possible, Braeden’s story is proof that it is.
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