Since Andy Burnham became Prime Minister in July, he has been producing social media content with creators and has garnered over half a million followers in TikTok and over 700,000 on Instagram. But will a social media-focused strategy work for the PM?


Benedict Pringle, partner and global client lead at T&P and host of The Political Marketing Podcast, joins the episode this week to discuss why Burnham has chosen social media to speak to voters, the risks involved and if it will work or not.


Hosted by Campaign's tech and multimedia editor Lucy Shelley, this episode also includes UK editor Maisie McCabe and deputy creativity and culture editor Charlotte Rawlings.


Further reading:

What Andy Burnham's social-first strategy teaches agencies

Andy Burnham is 'proactive' towards online safety, Ian Russell says

Adland reacts as Andy Burnham reappoints Lisa Nandy as culture secretary

Could Andy Burnham's rise put the accent on regional pride in adland?

Which party won the social media election?

Alastair Campbell on combative politics, social media and who will lead the UK

‘A headache to enforce’: What does adland think of Andy Burnham’s subscription crackdown?


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