Campaign's TV Advertising Summit took place in September, in partnership with Netflix, Sky Media and Dailymotion, questioning how the TV ad landscape has been remodelled, and what advertisers need to do to get ahead.
Brands, media owners and agencies spoke at and attended the event, which ended with a session hosted by Lindsey Clay, chief executive of the TV marketing body Thinkbox, with three panellists: Elisabetta Farroni, brand director and executive creative director at Visa; Regan Warner, executive creative director at M&C Saatchi UK; and Aidan McClure, co-founder and chief creative officer at Wonderhood Studios.
This episode features a recording of the session, where the panellists take us through their top TV campaigns that have defined the medium, both from their own work and the ads they wished they made.
Before the session, Campaign’s deputy media editor Shauna Lewis joins tech and multimedia editor to discuss the top takeaways from the day, including competition with Big Tech and how Sky's acquisition of ITV impacts media buying.
The ads mentioned:
Waitrose & Partners "The perfect gift" by Wonderhood Studios
Visa "Level up your game" by VaynerMedia EMEA
The Department for Education “Get out of the everyday. Get into teaching” by M&C Saatchi Group UK
Magnum ad shows how buying copycat ice-cream can destroy a relationship
Confused.com brings familiar sayings to life through puppetry
Monzo “Get busy living” by BBH London
Nike “Stairs” by Wieden & Kennedy Portland
Anthropic Super Bowl ad highlights its AI assistant Claude
Twix "Camping" by Adam & Eve/DDB
Further reading:
Netflix UK's Ed Couchman: You can build a whole media plan on SVOD
Channel 4 calls for 'robust scrutiny' of ITV-Sky merger
UK competition watchdog launches inquiry into Sky/ITV deal
Will ITV generate enough ad revenue to earn £200m payout from Sky?
'One of the biggest shake-ups in UK TV': the potential impact of Sky-ITV
'I don’t think advertisers care enough yet': ITV's Kelly Williams on Meta
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