In this episode of The Jake & Gino Show, Jake and Gino interview Jerry Vinci, Founder & CEO of CCR Growth and one of the leading marketing strategists in the senior living industry.
Jerry shares how senior living operators can increase occupancy, modernize outdated marketing systems, and prepare for the explosive growth coming from America’s aging population. From lead conversion strategies to technology adoption and niche positioning, this conversation explores the business side of assisted living and senior housing investing.
Timestamps:
00:00 – Introduction
01:42 – Jerry Vinci’s journey into senior living
05:18 – The biggest occupancy challenges operators face
09:36 – Why follow-up matters more than leads
14:08 – Selling care instead of floorplans
18:52 – Marketing strategies that actually convert
23:11 – Technology adoption in senior living
28:04 – Preparing for the “Silver Tsunami”
33:20 – Why specialization creates market dominance
37:41 – The future of senior housing investing
41:18 – Final advice for operators & investors
43:12 – Closing thoughts and where to connect with Jerry
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About Jake & Gino: Jake & Gino are multifamily investors, operators, and owners who have created a vertically integrated real estate company. They control over $350M in assets under management. Connect with Jake & Gino here --> https://jakeandgino.com.
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