Your team keeps resisting new processes and software, and the way you roll out change might be the reason. Dr. Anna Hunter, Director of Learning & Development at JobTread, breaks down why teams resist change and how to lead them through it so it sticks.

⚡Schedule a Business Evaluation Call with The Construction Leading Edge Team: HERE

👉 You introduce a new process or a new piece of software, and within a week the team is right back to the old way of working. You've explained it three times. They nodded along in the meeting, and then nothing changed. Before you blame the team, sit with the harder possibility: the way you're leading the change could be the thing producing the pushback.

Todd sits down with Dr. Anna Hunter, Director of Learning & Development at JobTread and author of "Adapt to Adopt: A Human Approach to Software Implementation." Anna works with contractors on the people side of change management, and she explains how capable leaders accidentally manufacture the resistance they're fighting. They dig into idea dumping, organizational whiplash, the difference between reluctance and resistance, why AI has become a shortcut around your own team, and the reason change can feel like a grieving process for the people living through it.

You'll also get a practical walkthrough for rolling out something new, from a software system to a simple daily log. Anna lays out how to earn real buy-in and build a team that stays steady when things shift, along with what to do about the person who refuses to come along. Whether you lead a crew of three or an entire company, leading people through change is most of the job. Listen to the full episode for how to make the change actually stick.

Key Takeaways:

00:00 Are You Creating Resistance Without Knowing It?

03:52 Introducing Dr. Anna Hunter of JobTread

05:00 How Leaders Create Organizational Whiplash

08:52 Belay: Reclaim Your Time

10:28 Why AI Quick Fixes Leave Your Team Behind

21:22 Reluctance vs. Resistance: Know the Difference

24:28 Business Evaluation Call

26:08 Why Pushing Past Reluctance Backfires

29:00 Change Is a Grieving Process

36:06 When Someone Just Will Not Get on Board

42:00 Crash Course: Rolling Out Something New

54:00 Where to Find Adapt to Adopt

Additional Resources:

⚡Get Out of Your Construction Business: How to Make it Run Without You - HERE

⚡Check out JobTread: HERE

⚡Adapt to Adopt: A Human Approach to Software Implementation: HERE

⚡Get started with Belay: HERE

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⚡Visit The Construction Leading Edge for more information: https://constructionleadingedge.com/

The Construction Leading Edge Podcast helps construction business owners maximize their revenue, eliminate chaos, systematize their work, and win back their time.

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