Subscription Growth: How JOMO Club Turns Discovery Into Repeat Customers

Gemma Mills is the Founder of JOMO Club, the UK's Leading Alcohol-Free Drinks Discovery Club. Founded in 2022, they’ve already sold over £1million of product via their Shopify store. 

In this episode, Gemma shares how JOMO Club has evolved from a subscription discovery box into a wider eCommerce business. She also reveals how they use events, digital marketing and customer insight to keep growing as the market changes. 

Hit PLAY to hear: 

• 🚀 How JOMO Club grew beyond its subscription box 
• 🔍 Why product discovery can become a powerful growth strategy 
• 📈 How to adapt your eCommerce strategy as your market matures 
• 🎪 5 ways to make your next eCommerce event more successful 
• 💰 How to track the real ROI of in-person events 
• 🔄 Why combining digital and physical touchpoints can drive growth 

Key timestamps to dive straight in: 

[04:48] Starting JOMO Club and eCommerce 

[08:21] Running the business with family 

[13:30] Transitioning to Virtual Events 

[15:04] Engaging and effective trade show presence 

[19:22] Setting up versatile event spaces 

[22:14] Listen to Gemma’s Top Tips! 

Full episode notes here: https://ecmp.info/616

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