Joe Sanok started a podcast in 2013, when almost nobody in his niche was doing it. Today, Practice of the Practice generates close to a million dollars a year through podcast sponsorships, a membership community, consulting, and done-for-you podcast launch services. In this episode, Joe breaks down how he validated one of his highest-ticket offers by asking 15 people three questions, then sending a single email that brought in nearly $80,000 in signed contracts within 24 hours—before he had even built the delivery team.
This Week on the Get Paid Podcast:
How Joe used 3 questions to validate a high-ticket offer and sell nearly $80K before building it
How Practice of the Practice grew into a near-million-dollar business through sponsorships, membership, and consulting
Why Joe's membership model removes extra buying decisions and lets clients level up without friction
How Joe built a podcast system that lets him record and walk away while his team handles the rest
Why he tracks positive exits and negative exits inside his membership
How Joe structures his schedule so he mostly works Tuesday through Thursday
About Joe Sanok:
Joe Sanok is the founder of Practice of the Practice, a business that helps therapists in private practice grow through community, consulting, and education. He's a former marriage counselor, the host of a podcast with more than 1,300 episodes, and the author of Thursday Is the New Friday and Dating After Betrayal. Joe lives in northern Michigan and leads a team based across the U.S. and South Africa.
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