Claire met Ellen Yin at a conference last year — and despite Ellen's podcast Cubicle to CEO crossing over a million downloads, Claire had never heard of her. Months later, Claire stumbled onto one of Ellen's offers on Instagram and bought it without thinking twice. "Take my money," she said!
In this episode, Ellen shares how she built Cubicle to CEO into a media company, the brand partnership structure that has her landing campaigns with Fortune 500 names like Uber and Amazon, and the bespoke offer she launched right before Black Friday that brought in 28 partners.
This Week on the Get Paid Podcast:
The decision Ellen made in 2022 that completely changed how her business makes money
What it actually means when Ellen says her podcast IS the product (not a marketing channel)
The minimum budget Ellen requires to even consider a brand partnership — and what brands get at the higher end
Why Ellen stopped publicly sharing her annual revenue after five years — and the number she tracks instead now
About Ellen Yin:
Ellen Yin is the founder of Cubicle to CEO, a media and education company best known for its top-ranked podcast of the same name. Cubicle to CEO has served over 14,000 students, partnered with Fortune 500 brands like Uber, Amazon, ADP, and Indeed, and crossed over a million downloads on the show. Ellen is also a speaker and one of the most financially transparent founders in the online business space.
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