SLS: Impactful Content, Radio & Podcasting Research

Spreaker Live Show #184 for March 27th, 2019

Show Duration: 60 minutes

- Host: Rob Greenlee, VP of Podcaster Relations of Voxnest that operates Spreaker. I am a 14+ year podcaster that started out on the radio. This is the official podcast of Spreaker platform.
@robgreenlee - rob(at)voxnest(dotcom)
- Co-Host: Alex Exum, Host of "Live Talk" and “The Exum Experience Podcast” on Spreaker
- We stream LIVE every Weds at 3pm PST / 6pm EST from SpreakerLiveShow.com
-You can now get the show on Google Podcasts App on Android
- You can hear this show on Amazon Echo Smart Speakers now via the New Spreaker Skill
- If you want to send me an audio promo for your show, I would be happy to play it on the show.
- Just create an MP3 and give me a brief description of your show in an email to me at rob@spreaker.com
- Spreaker Blog Topics: http://Blog.Spreaker.com


On the show this week:

- Power of Impactful Content & Being Easily Found
- Voxnest Data Shows Women Over the Age of 55 Listen to More Podcasts than Men +55
- The Interview: Fred Jacobs, President of Jacobs Media Strategies - Discussing 2019 TechSurvey Radio related Research on Podcasting *Play clip from the interview
- Podcast Review of the Week: It's Not That Serious” Humor writer and popular online personality Anna Lind Thomas hosts
- Featured Podcast of the Week → Dunc'd On Basketball with Nate Duncan - NBA Topic Podcast
- https://www.spreaker.com/show/duncd-on-basketball-nba-podcast
- If you want to send me an audio promo for your show, I would be happy to play it on the show. Just create an MP3 and give me a brief description of your show in an email to me at rob@spreaker.com
- Podcasting & Spreaker’s Events Calendar -
- Listener Comments


Let's get into the show:

- Power of Impactful Content & Being Easily Found
Deliver Value and being entertaining drives desired sharing and word of mouth recommendation. I subscribe to a podcast when the content matches my interests and name, audio quality is good, focused, and they drive value to listener life - What does the listener get from the content or what emotions are driven… impactful!!
Deliver undeniable value first, and then ask for the commitment of a subscribe in Apple Podcasts or other listening apps.
Send listeners to your website and place “Subscribe” links to Apple, Google Podcasts, Spotify, etc. You can include directions on what to do with these links if you want… many folks just don’t understand all that stuff

- Voxnest Data Shows Women Over the Age of 55 Listen to More Podcasts than Men +55
When looking at the gender split, podcast listening takes a turn when looking at age groups. 2019 might be the year of the woman, with listening jumping from 41.5% to 44.9% for women, while decreasing from 58.5% to 55.51% for men.
Females aged between 55-64 and over 65 have been listening to more podcasts than males in the same age groups. This likely is due to more content being published for a female audience, as shows focused on genres such as true crime surge in popularity.
https://blog.voxnest.com/data-finds-women-over-the-age-of-55-listen-to-more-podcasts-than-men/#more-623

- Podcast Review of the Week: “It's Not That Serious” Humor writer and popular online personality Anna Lind Thomas hosts the irreverent, hilarious and faith filled podcast that will inspire you to fully enjoy life, even when things look grim. First step? Stop taking crap so seriously!

Funny stories, celebrity interviews and some sneaky life coaching all in one podcast. What else do you people want?!?!

It's Not That Series airs every Monday and INTS: Hilarious Short Stories airs every Wednesday.
Play Audio Clip from --> Hilarious Short Stories: Movers, My Marital Drawer and Dear God, Even My Parents

- Featured Podcast Show Of The Week: - Play Audio Clip from The Top-10 Players in the NBA 2019 episode -- play here
Nate Duncan hosts the most in-depth NBA basketball podcast, featuring detailed game breakdowns, salary cap analysis, and scouting.
https://www.spreaker.com/show/duncd-on-basketball-nba-podcast

Listener Comment -

Shelf Addiction

Hey Rob, good evening. Quick question. Can you explain how you're able to use music on this live broadcast? Do you have to edit the music out and then re-upload after the live show is over?


- Podcasting & Spreaker Event Calendar

- I will be speaking at the Eliances.com GRANDtable Event in Phoenix, Arizona at Arizona State University on April 2nd at 8am PST
- NABShow.com - Las Vegas - April 6-11th, 2019, Voxnest and Spreaker will be there in force with a booth again this year.
- Outlier Podcast Festival at Austin, TX - Keynoting - May 17th - 18th - Outliercs.com
- The Audiocraft Podcast Festival (Sydney NSW, Australia: May 31 - June 2) has announced its initial lineup, Our very own Jonathan Zenti (Voxnest/Meat) will be joining the speakers list down under.

Interview:
I am joined on the show by Fred Jacobs, President of Jacobs Media Strategies, shares insights into the latest trends in broadcasting and digital media. New data from Techsurvey 2019 shows that web privacy is becoming an important issue to radio listeners.

https://jacobsmedia.com/techsurveys-a-look-at-how-audiences-are-using-new-technologies/


Questions:

- Every year Jacobs Media comes out with its TechSurvey for radio/audio industry and you have a new coming out very soon.
- Our annual Techsurveys identify key trends user privacy user safety, mobile, social, and “connected car” spaces and overall listening to radio and trends towards digital online audio and Podcasting.
- They enable radio stations to better understand their audiences and their brands in these rapidly changing times.
- Can you share some of the key findings from last year and talk about some of the changing trend lines moving into the 2019 Techsurvery?


Spreaker/Voxnest Links:
https://Voxnest.com
http://blog.spreaker.com
http://SpreakerLiveShow.com
https://Spreaker.com
Email: rob at voxnest.com

Send Questions and Comments to:
Twitter: http://twitter.com/spreaker using #SpreakerLive
Twitter: http://twitter.com/VoxNest
Twitter: http://twitter.com/robgreenlee
Twitter: http://twitter.com/alexeum
Tech Support: support at spreaker.com