SLS: Creating Podcast Budget, Tom Webster Edison Research

Spreaker Live Show #182 for Feb 27th, 2019Show Duration: 70 minutes- Host: Rob Greenlee, VP of Podcaster Relations of Voxnest that operates Spreaker. I am a 14+ year podcaster that started out on the radio. This is the official podcast of Spreaker platform. @robgreenlee - rob(at)voxnest(dotcom)- We stream LIVE every Weds at 3pm PST / 6pm EST from SpreakerLiveShow.com-You can now get the show on Google Podcasts App on Android- You can hear this show on Amazon Echo Smart Speakers now via the New Spreaker Skill- If you want to send me an audio promo for your show, I would be happy to play it on the show. - Just create an MP3 and give me a brief description of your show in an email to me at [email protected]- Spreaker Blog Topics: http://Blog.Spreaker.com Here is what have on the show this week:-5 Steps to Creating a Podcast Budget-The Interview: Tom Webster, Senior Vice President, Strategy and Marketing, at Edison Research-Podcast Review of the Week: Out of the Shadows Series by Shane Waters-Featured Podcast of the Week → Halli Casser-Jayne Show - A terrific Politics and Entertainment topics program-If you want to send me an audio promo for your show, I would be happy to play it on the show. Just create an MP3 and give me a brief description of your show in an email to me at [email protected]- Podcasting & Spreaker’s Events Calendar On the show today:-5 Steps to Creating a Podcast Budget It’s a myth that setting up a podcast needs to be costly or expensive (of course it can be!) but podcasting on a budget is totally achievable. Whatever your budget or level, you can make podcasting work for you -Understand Your IncomeTherefore step number 1 is to make a clear goal of exactly what you want to do with your new podcast. By defining the purpose of your show and its format (how and where you are producing it etc) will help you create the foundations of the budget you need to create.TIP: Always remember to take into consideration whether this is your profession or a hobby – how much you initially input will differ if you see this having cash rewards or not!Determine your fixed costsNext on your to-do list is to identify all of your fixed costs necessary for running your show.Based on your planning around how you’re going to produce your show, you’ll need to do some research what options there are for your show’s needs and requirements. The things you need to take into consideration are items like your host platform, microphone.-One of the main fixed costs (your host platform) can be kept to a minimum, by choosing free or low-cost podcast hosting platforms such as: Free getting started plan options.TIP: Make sure you haven’t missed anything by taking a look through past bank statements and tick off everything in there. Identify your variable (and one-off expenses)Variable costs are those which are necessary for your business to continue functioning but change from month to month. And, if this is the beginning of your podcasting journey you’ll also need to include your one-off costs – money to cover your basic equipment: microphone and headset and also some $ to create some awesome cover art (we’ve written a guide to creating great cover art, here).Wondering how to identify your variable costs? Look at what you’ve spent on office supplies, marketing / promotional costs or replacing old equipment over the last 6 months and calculate an average outgoing cost. About to start your podcast? Try and predict what you might spend (we’ve written a blog on launching a podcast you might want to take a look at) and use this to structure your budget for...