Sarah Kopit and Adriana Lee break down why the travel industry may not actually be ready for AI despite the rush to adopt it.
They explore fragmented hotel data systems, why travelers still do not trust AI booking tools, and how companies are starting to optimize not just for customers — but for AI agents themselves.
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00:00 AI Readiness Reality Check
00:48 Meet Adriana Lee: The Guest Co-Host
02:34 Hotels Data Fragmentation
03:40 Why Only Two Percent
06:18 Trust Guarantees and Risk
08:15 AI Search Fails in Practice
10:34 Mews and SiteMinder Integration
13:35 Business to Agent Era
21:00 Expedia Explore Takeaways
21:54 Top AI Operators Insights
27:06 Winners Losers and Wrap
