What happens when a golf simulator in your garage turns into a 25,000-square-foot coworking business?
For Josh Kaplan, founder of Clubhouse Work & Golf, the idea started with a group of friends wondering how hard it could be to rent a warehouse, set up a golf simulator, and have somewhere to work and play during the winter.
Three years later, Clubhouse Work & Golf has its first location in Denver, sold out its 50 private offices in less than 13 months, and is opening a second location.
In this episode, Josh and I talk about:
How he went from an 18-year career in software to launching a coworking business
Why it took nearly three years and 30–40 failed deals to finally get the first location open
How golf became the hook, but hospitality and design became a much bigger part of the value proposition
What Josh learned from his first location and is applying to the second
Why he's deliberately taking a conservative approach to expansion
How his team has evolved as he moves away from day-to-day operations
And why he believes Clubhouse Work & Golf can eventually scale beyond Denver
I love Josh's story because it's a great example of building something genuinely differentiated instead of trying to create another version of the same coworking space.
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