Sven Lenaerts joins us to share his expertise on product design and user experience. This conversation includes some thoughts on MVPs, when to hire a designer, and what a product person really does.

Here's what to listen for:

  • 00:46 What do you do as a product designer and UI/UX designer?
  • 04:18 What should I figure out before I talk to a designer or developer about building a product?
  • 07:01 What things can I do inexpensively that are lower-risk to see if building an app is the right solution for the problem I am trying to solve?
  • 12:35 What are the biggest mistakes people make when trying to define their Minimum Viable Product (MVP)?
  • 15:29 Should you do much experimentation before the product goes out into the wild?
  • 17:53 What do you do when clients are including features in their MVP that they shouldn’t be?
  • 21:22 How do you formulate conversations to make sure the vision of the product is realized? What do those conversations look like?
  • 27:13 Does your vision document have a narrative start/finish to it?
  • 31:17 What “expensive mistakes” can be made when building products?
  • 34:58 Are there any qualities that would distinguish a good product person from a bad one?
  • 38:38 What can I do if I want to stretch my skills and be a little risky without feeling like I’m putting a client at risk?
  • 44:32 What do you do when you find yourself becoming cynical about product ideas and features?
  • 50:06 What can I do to help a UI/UX design person do their best work?

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