In this My Favorite Graphs episode, I revisit a 2016 New York Times visualization comparing the convention speeches of Donald Trump and Hillary Clinton. I explain why highlighting phrases across miniature pages can reveal themes in qualitative data that word counts and bar charts can miss. I share how I have used a simple version of this technique in my own work and discuss tools for creating similar views. Alicia contributes a voice note about the project's development, including the highlighted Google Docs behind the finished graphics. I also discuss how pairing an overview with example quotes can help readers see the broader context of an interview, focus group, or speech.

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