In episode 581 of 'Coffee with Butterscotch,' the brothers recap the full year-long journey of How Many Dudes. From a GMTK game jam entry to a bean burrito short that hit 900k views, blowing past 100k wishlists by January, and everything in between. They break down what actually moved the needle, what the numbers looked like along the way, and what the final push to July 30th looks like from the inside.
Support How Many Dudes!
Official Website: https://www.bscotch.net/games/how-many-dudes
Trailer Teaser: https://www.youtube.com/watch?v=IgQM1SceEpI
Steam Wishlist: https://store.steampowered.com/app/3934270/How_Many_Dudes
00:00 Cold Open
00:19 Introduction and Welcome
02:02 Retrospective of 'How Many Dudes' development
04:21 Using game jams as market testing
08:24 Early marketing efforts and wish list milestones
12:08 Impact of YouTube Shorts and influencer videos
16:28 The role of signals and metrics in decision making
22:16 Store page strategy and launch preparations
27:15 Marketing levers and cross-promotion tactics
33:56 Demo release and early feedback
44:23 Post-launch growth and community engagement
50:12 Final preparations and launch day insights
To stay up to date with all of our buttery goodness subscribe to the podcast on Apple podcasts (apple.co/1LxNEnk) or wherever you get your audio goodness.
If you want to get more involved in the Butterscotch community, hop into our DISCORD server at discord.gg/bscotch and say hello!
Submit questions at https://www.bscotch.net/podcast, disclose all of your secrets to podcast@bscotch.net, and send letters, gifts, and tasty treats to https://bit.ly/bscotchmailbox.
We also built Ludokit, a tool for managing store pages, promo art, localization, achievements, credits, fonts, change logs, and more. Check it out at https://ludokit.com!
Finally, if you’d like to support the show and buy some coffee FOR Butterscotch, head over to https://moneygrab.bscotch.net.
★ Support this podcast ★
