Burger King is in the middle of a major comeback and Tom Curtis, President of Burger King U.S. & Canada, says it starts with listening. From fixing the Whopper and reinventing the nuggets to empowering franchisees and bringing human connection back into the restaurant experience, Curtis shares how Burger King is rebuilding the brand from the ground up. He and Jeffrey Hayzlett discuss why great turnarounds aren't about chasing trends, they're about getting the fundamentals right, executing relentlessly, and giving customers a reason to believe again. Learn more about your ad choices. Visit megaphone.fm/adchoices

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