Agency Leaders Podcast: Hotwire's Grant Toups and Charlotte Harvey

In this episode of the PRovoke Media Agency Leaders Podcast, Maja Pawinska Sims sits down with Hotwire’s new global CEO Grant Toups and UK managing director Charlotte Harvey to explore what they describe as a defining moment for both the agency and the wider communications industry. Just months into their roles, the pair outline a vision built less on “reset” of one of the most famous tech agency brands, and more on acceleration, positioning Hotwire at the intersection of technology, storytelling and commercial impact as AI reshapes how every organisation communicates.

In a lively in-person conversation, Toups and Harvey talk about the “golden age of the midsize agency,” the return of earned media in an AI-driven landscape, and why culture, energy and entrepreneurialism are central to Hotwire’s resurgence. From helping non-tech brands navigate complex innovation narratives to rethinking workflows around human–AI collaboration, the duo paint a picture of a new dynamism at the agency as it aims to stay ahead of rapidly changing client demands. Their ambition is clear: to build a global agency of choice for companies telling breakthrough innovation stories, and, as Toups puts it, “to win.”