What separates a successful entrepreneur from one who changes the way people live and work? In this episode, Dan Sullivan explores the shift in thinking that sets great entrepreneurs apart, using Steve Jobs as an example. Discover how a different approach to creating value can open up possibilities you might not see when you focus only on what customers ask for.
Here’s some of what you’ll learn in this episode:
- The two ways entrepreneurs think differently from most people.
- What most entrepreneurs focus on in the marketplace.
- What great entrepreneurs focus on instead.
- How Steve Jobs created capabilities for himself and millions of others.
Show notes:
Entrepreneurs take responsibility for their own financial success and security rather than expecting an employer, government, or institution to do it for them.
Entrepreneurs don’t get paid first; they get paid after they create value that someone else is willing to buy.
It doesn’t matter how useful you think your work is; it only matters if someone else sees enough value in it to write you a check.
When you focus only on solving existing problems, your clients can end up defining the work you do.
Great entrepreneurs are more interested in creating new capabilities than solving known problems.
Start with a capability you wish existed for your own life, then ask whether other people would want it too.
Steve Jobs wanted computers to be easier to use, music to be purchased one song at a time, and phones to do far more than make calls.
Great entrepreneurs build a formula around their capabilities that stays true even as technology, markets, and the world change.
Apple’s enduring formula is to create beautiful technology that people love using.
A clear formula lets you keep creating new value without having to reinvent who you are every time the world changes.
