At the Cannes Lions International Festival of Creativity this week, Meta announced a slew of even more automated marketing tools, further lowering the barrier to entry for advertisers to manage campaigns directly. Nicola Mendelsohn, Meta’s head of global business group, joins this episode of the Digiday podcast to talk about how that does and doesn't change the agency-platform relationship.
Podden och tillhörande omslagsbild på den här sidan tillhör
Digiday. Innehållet i podden är skapat av Digiday och inte av,
eller tillsammans med, Poddtoppen.
