Jason Blumer is the Founder and CEO of Thriveal, a community and consulting organization dedicated to helping entrepreneurial CPA firm owners grow through coaching, education, and leadership development. Since launching Thriveal in 2010, he has supported thousands of firm owners in building more intentional, scalable, and purpose-driven businesses.
In addition to Thriveal, Jason is the CEO of Blumer & Associates, CPAs, an advisory firm serving creative and agency-based businesses. He was an early adopter of the virtual firm model and has spent years helping firms transition from compliance-focused services to higher-value advisory relationships.
Jason is widely recognized as a thought leader in the accounting industry, having been named one of Accounting Today's Top 100 Most Influential People in Accounting. He is also a speaker, writer, and podcast host, known for his work on firm growth, capacity management, and building purpose-driven organizations that scale sustainably. Through his work, Jason helps firm owners simplify complexity, build stronger teams, and create businesses that are not only profitable, but also attractive to lenders, investors, and long-term growth opportunities.
During the show we discuss:
Why revenue does not automatically mean growth
How to reduce owner dependency
Why fast growth can create operational problems
How to manage business complexity as you scale
Why non-revenue-generating roles can support growth
How to distinguish profit from available cash
When debt can support a business and when it can become a burden
How cash reserves and working capital can improve funding readiness
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