Today's episode is sponsored by Bank of America. To learn more about BofA Rewards and see where you land, head to bofa.com/bofarewards
Welcome to So Money, everyone. You know the loyalty economy when you see it. Airlines have status tiers. Your grocery store has a rewards app. Hotels want you to hit the next level of points before your trip. But did you know your bank could be another place to unlock exclusive benefits? I didn’t until now, and here's the part that got my attention: Access is changing. More banking customers than ever now have access to real rewards, and the kinds of benefits available to them are expanding, too. If you haven't looked at what's available to you lately, it's worth a review.
My guest today has spent her career inside that shift. Shikha Narula is Managing Director and Head of Consumer Deposit Products and Rewards at Bank of America. Before this, she led US consumer lending products at American Express, and spent 16 years at Citi in cards and marketing. So she's watched this industry rethink, again and again, what it actually means to reward a customer for sticking around.
In our conversation, we're going to talk about
The forces actually reshaping banking right now
What that means for how we should evaluate our own banking relationship and
Shikha will walk us through BofA Rewards, which launched this year and represents a pretty different approach to who gets rewarded and for what.
By the end of this episode, we’re going to walk through a bank check in that takes less time than waiting for your coffee, and it could be worth real money that you don't even know you have access to.
Podden och tillhörande omslagsbild på den här sidan tillhör
Farnoosh Torabi. Innehållet i podden är skapat av Farnoosh Torabi och inte av,
eller tillsammans med, Poddtoppen.
