If you’ve been thinking about handing off your Facebook and Instagram ads for months and you keep deciding you can’t tell whether it would be worth it, you’re probably missing one number.


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I walk through the two numbers that tell you whether hiring an ads manager actually pays off, and I run them on screen so you can watch the decision make itself. I also show why every month you wait is a month that math doesn’t get to work for you.


Listen now and find the one number that ends the should-I-hire-someone loop.


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