If you're stuck wondering whether you should use a free lead magnet or a paid offer, you might be asking the wrong question. 



 I share why one course creator built a 10,000-person email list that never led to sales, and why another low-ticket funnel struggled too. The real issue wasn't free versus paid. It was what happened after people entered the funnel. 

Listen now and find out what your leads are actually worth to your business. 




‍‍Watch this episode on YouTube!




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