Ed Ulbrich thinks the world needs more slop. Flood the market with AI-generated content and work with real taste becomes impossible to miss, which is how he expects the next Fincher to break through. That take comes from someone who has called these shifts early before. As a Digital Domain executive and later its CEO, he helped get Benjamin Button and Tron: Legacy made, then produced Ender's Game himself. He went on to run production at Metaphysic, doing licensed likeness work during the strike, and now he advises the startups building AI into film production.
Those startups are where he sees the trouble. AI-native studios are walking into the trap that hollowed out visual effects. Most came from tech and raised money to make movies, then found that selling a film is as hard as it ever was. So they are taking VFX work on franchise films to keep cash flowing, with nobody on staff who knows how to price a bid, and the studios are happy to play them against each other. Ed's advice to them, in his words, is to swim up. Chris and Daniel also get into ByteDance owning both the platform and the model, and into where artists learn taste once the junior jobs are gone.
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