A former media executive trades corporate strategy for interior design, only to discover the same rules still apply. In a rapidly evolving industry shaped by AI, rising client expectations, and economic pressure, design has become as much about systems as it is about style. This conversation reveals how one designer is navigating that shift by treating every project like a campaign with outcomes that extend far beyond aesthetics. A conversation about reinvention, material intelligence, and why the most effective designers today think in terms of ROI, storytelling, and client experience.
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