What would it sound like if pop music was reverted to its most wild state of being? It would sound hyper-digital, influenced by the electronic vanguard of the 2010s, and speak to a post-genre audience. And while the charts have been stagnant, Gen-Z has been crafting this exact sound: one that is exciting, unpredictable, and above all else, feral.
After bubbling underground for the past few years, the subgenre we’ve coined “feral pop” is finally poised to have a breakout, best exemplified by the popularity of the computer-loving Ninajirachi, pop star underscores, and rave-rapper 2hollis. This week on Switched On Pop, Reanna, Charlie, and Nate are going to tap into all that this dubstep-influenced sound has to offer, starting with the Australian DJ Ninajirachi, and explore why everyone in pop music is finally getting feral.
Links: Newsletter, YouTube
Songs discussed:
Ninajirachi – CSIRAC
underscores – Music
2hollis – girl
Skrillex – Scary Monsters and Nice Sprites
Imogen Heap – Headlock
SOPHIE – BIPP
Ninajirachi – iPod touch
Ninajirachi, Izzy Camina – Ninacamina
Skrillex – Rock ’n’ Roll (Will Take You to the Mountain)
Skrillex, Sirah – Bangarang
Ninajirachi – Fuck My Computer
Ninajirachi – London Song
LCD Soundsystem – Sound of Silver
Justice – Genesis
Justice – Civilization
Justice – Stress
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