In this episode of The GaryVee Audio Experience, I break down the two extreme places the courage to be creative actually comes from — having nothing to lose, or having incredible depth of knowledge and conviction. I go back to the first episode of Wine Library TV in February 2006, when I was 31 years old and had already spent more than half my life studying wine, and I explain why no sommelier in England or France or Italy was ever going to walk up on me and expose me for not knowing my sh*t.


You'll learn about:

• The Two Extremes That Produce Creative Courage

• Depth of Knowledge as the Other Path

• Why Silly Works When the Substance Is Real

• How to Build Conviction Before You Press Record

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