Ideas are easy.

Execution is hard.

In this episode, Salvador Briggman talks with Dori Topaz of Livwell Brands about the crowdfunding strategy behind SmoqeX, an all-in-one indoor smoker, air fryer, and grill.

Dori shares how he spent two years developing the product, built a community before launch, collected early commitments, communicated directly with backers, and raised roughly $340,000 plus from more than 500 supporters.

In this episode, you'll learn about:

  • How to build a crowdfunding community before launch

  • Why product validation matters before Kickstarter

  • How to create trust with backers

  • Why high-priced rewards can benefit from this key thing

  • How PR helped SmoqeX gain additional media attention

  • Why resilience matters when bringing an invention to market

Resources and Tools Mentioned:

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